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Using social marketing to address
domestic violence.
Ragin, D.F., Madry, L. & Griffing, S.
(August, 2001).
This interactive workshop provides participants with an
opportunity to learn about social marketing approaches
to behavior change. Participants will work together to
identify a target group that would benefit from a social
marketing campaign (e.g., battered women or abusive men).
Participants will then explore the potential barriers
(both internal and external) to implementing this type
of campaign and determine strategies for utilizing specific
interventions to promote behavior change. Finally, participants
will evaluate the likely efficacy of their proposed social
marketing campaign by considering factors such as feasibility
of implementation, the extent of community commitment
required, and the potential benefits to the community
and the greater society. |
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